4 C’s 01:16

The 4 C’s is designed help a guide create a seamless, yet purposeful initial experience with a potential new client. Connection: Connecting with a client is about listening to a client’s needs, identifying their values, creating a safe environment and building trust to overcome a client’s initial anxieties to joining a gym or working with a personal trainer. […]

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4 C’s: Compliment 09:59

We often make the mistake of instilling our own personal values and bias when working with a member. If these values don’t align with the client, we often create more resistance and distance between you and the member. Instead, our second C focuses on the idea of Complimenting the client and meeting them where they’re at. […]

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4 C’s: Confirm/Close 18:56

The last aspect of the 4C’s is to Confirm and Close. Here are some guidelines as you wrap up an initial consult or tour: Have the mental framework that you’re Solving, not Selling.  Review the main problem(s) your client is looking to solve (i.e. what goals they have and potential obstacles in the way) and […]

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4 C’s: Contextualize 01:53

Contextualize is about providing solutions within the context of what is most important to the member.  We identify potential challenges the client is facing in Connection Gain permission to introduce the client to specific services the gym offers or exercise options that are goal-oriented Use the 4Q as a way to introduce novel ways of […]

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4 C’s: Creating Connection 06:56

Emotions drive decisions, therefore if we can’t connect with someone on an emotional level, it will be difficult to make a sale. Connection is about building rapport through creating a safe environment and engagement a sense of belonging a sense of significance inspiration By placing ourselves in a mindset of “In Service of” vs “In […]

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Cultivating Culture 15:01

In this lesson, Mark Allison shares his story of how he built a culture around 4Q that became one of the highest-grossing facilities in his company. Especially have a listen if you’re in management or sales! […]

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