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Emotions drive decisions, therefore if we can't connect with someone on an emotional level, it will be difficult to make a sale. Connection is about building rapport through creating

• a safe environment and engagement
• a sense of belonging
• a sense of significance
• inspiration

By placing ourselves in a mindset of "In Service of" vs "In Order to", we allow our authentic selves to be expressed with an intention of serving the client's needs and well-being.