4 C’s: Contextualize 01:53
Contextualize is about providing solutions within the context of what is most important to the member.
- We identify potential challenges the client is facing in Connection
- Gain permission to introduce the client to specific services the gym offers or exercise options that are goal-oriented
- Use the 4Q as a way to introduce novel ways of achieving a client's goal
- Create relevancy for why your solutions are ideal for the client's goals
Join us in our Community Forum for discussion and conversation.
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