4 C’s: Contextualize 01:53

Contextualize is about providing solutions within the context of what is most important to the member. 

• We identify potential challenges the client is facing in Connection
• Gain permission to introduce the client to specific services the gym offers or exercise options that are goal-oriented
• Use the 4Q as a way to introduce novel ways of achieving a client's goal
• Create relevancy for why your solutions are ideal for the client's goals