4 C 01:53

Contextualize is about providing solutions within the context of what is most important to the member. 

  • We identify potential challenges the client is facing in Connection
  • Gain permission to introduce the client to specific services the gym offers or exercise options that are goal-oriented
  • Use the 4Q as a way to introduce novel ways of achieving a client's goal
  • Create relevancy for why your solutions are ideal for the client's goals
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