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Lesson Tag: AHHPS Week 11
[Module 11] Discussion
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Cultivating Culture 15:01
In this lesson, Mark Allison shares his story of how he built a culture around 4Q that became one of the highest-grossing facilities in his company. Especially have a listen if you’re in management or sales! […]
4) Confirm 18:56
The last aspect of the 4C’s is to Confirm and Close. Here are some guidelines as you wrap up an initial consult or tour: Have the mental framework that you’re Solving, not Selling. Review the main problem(s) your client is looking to solve (i.e. what goals they have and potential obstacles in the way) and […]
3) Contextualize 01:53
Contextualize is about providing solutions within the context of what is most important to the member. We identify potential challenges the client is facing in Connection Gain permission to introduce the client to specific services the gym offers or exercise options that are goal-oriented Use the 4Q as a way to introduce novel ways of […]
2) Compliment 09:59
We often make the mistake of instilling our own personal values and bias when working with a member. If these values don’t align with the client, we often create more resistance and distance between you and the member. Instead, our second C focuses on the idea of Complimenting the client and meeting them where they’re at. […]
1) Creating Connection 06:56
Emotions drive decisions, therefore if we can’t connect with someone on an emotional level, it will be difficult to make a sale. Connection is about building rapport through creating a safe environment and engagement a sense of belonging a sense of significance inspiration By placing ourselves in a mindset of “In Service of” vs “In […]
The 4 C’s 01:16
The 4 C’s is designed help a guide create a seamless, yet purposeful initial experience with a potential new client. Connection: Connecting with a client is about listening to a client’s needs, identifying their values, creating a safe environment and building trust to overcome a client’s initial anxieties to joining a gym or working with a personal trainer. […]
The Client AKA The Hero 01:55
From a coaching perspective, the Client is the Hero, as we (a personal trainer, manager, salesperson) are the Hero’s Guide. The best Guides are Authoritative: having the knowledge, skill set, confidence and communication skills to positively affect the hero Empathetic: being able to truly feel what the hero is experiencing with no judgement and minimal […]
What is Selling? 04:15
Selling, from a coaching perspective, is facilitating a process by which a potential client can initiate and perpetuate the decisions that help the client have what they want. It’s imperative to understand What a client really wants What motivates them The impact of what your selling has on the client The specific gameplan to achieve what a client […]
Servicing Members using 4Q
Selling personal training or memberships can be daunting. Through our use of the 4Q, we’ve found it incredibly useful to help coach prospective clients on the what, how and why they should hire a coach. This week, we’ll: Define “Selling” Explore a systematic approach to fostering a relationship: the 4C’s Discover the 4Q Workout Signature to […]
Module 11 Program Example 15:12
This module’s program focuses on variable cardio and metabolic conditioning. It is a glimpse of what we’ll be learning in Level 2! […]
Community Workouts (Week 11)
Want to experience the programming in action? Each week, volunteers from the IoM community will lead you through a virtual community workout that incorporates many of the IoM philosophies. There’s no better learning environment than to see how other coaches put what you’re learning into practice. Come join us for a Community Virtual Workout! PS. […]
[Week 11] Webinar
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[Week 11] Discussion
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Tequila and Coffee with Johnny & DP (Week 11)
Welcome to Tequila and Coffee with Johnny and DP! In this Virtual Social Hour, we’ll meet on a Zoom Meeting (camera and audio on for everyone, although optional). Johnny and DP will facilitate a discussion on all things health, fitness and community. We invite you to join us in this casual, laid back environment as […]
Program of the Week (Week 11) 15:12
This week’s program focuses on variable cardio and metabolic conditioning. It is a glimpse of what we’ll be learning in Level 2! […]
What is Selling? 04:15
Selling, from a coaching perspective, is facilitating a process by which a potential client can initiate and perpetuate the decisions that help the client have what they want. It’s imperative to understand What a client really wants What motivates them The impact of what your selling has on the client The specific gameplan to achieve what a client […]
The Client AKA The Hero 01:55
From a coaching perspective, the Client is the Hero, as we (a personal trainer, manager, salesperson) are the Hero’s Guide. The best Guides are Authoritative: having the knowledge, skill set, confidence and communication skills to positively affect the hero Empathetic: being able to truly feel what the hero is experiencing with no judgement and minimal […]
Servicing Members using 4Q
Selling personal training or memberships can be daunting. Through our use of the 4Q, we’ve found it incredibly useful to help coach prospective clients on the what, how and why they should hire a coach. This week, we’ll: Define “Selling” Explore a systematic approach to fostering a relationship: the 4C’s Discover the 4Q Workout Signature to […]
